Marketing Manager

Lifetime Training, part of the Lifetime Group, is one of the UK's largest training providers, delivering innovative learning strategies through industry-experienced trainers, curriculum experts, and leading edge technology.

Working for Lifetime Group isn’t just a job, it’s an opportunity to be part of a supportive and progressive culture that is focused on enabling people to fulfil their potential.

What we offer:

•    25 days annual leave (rising with service)
•    Additional day leave for your birthday
•    Holiday purchase scheme
•    Flexible working & flexi time options
•    Early finish for the end of your week
•    Health cash plan
•    Virtual GP
•    Curated wellbeing package
•    Enhanced sickness pay
•    Company match pension up to 5%
•    Life assurance
•    Enhanced family benefits package
•    Religious bank holiday swap
•    Long service recognition and reward
•    Quarterly reward and recognition awards

What will you be doing? 

The Marketing Manager leads commercial marketing for Lifetime Groups B2B activity, with a focus on generating demand. The role combines independent business partnering, marketing planning, integrated campaign delivery, sales enablement and performance management. Working closely with the Group Head of Marketing, Business Development and wider Marketing team, the postholder will translate commercial priorities into effective marketing plans and measurable activity

What will you bring to the role?

• Significant experience in marketing, ideally in a B2B environment with a commercial lead-generation focus.
• Proven experience independently planning and delivering integrated marketing activity from commercial brief through to measurement and optimisation.
• Experience working closely with senior stakeholders and Business Development or sales teams, translating commercial objectives into marketing plans.
• Strong understanding of demand generation, propositions, audience segmentation, sales enablement and multi-channel marketing.
• Experience owning complex projects and managing multiple stakeholders, priorities and deadlines with limited day-to-day direction.
• Strong written communication and content development skills, with the ability to create clear, compelling and audience-appropriate messaging.
• Ability to use performance data, sales feedback and market insight to make recommendations and improve marketing effectiveness.
• Experience briefing and managing agencies, suppliers and internal contributors to deliver high-quality work.
• Strong organisational and project management skills, with a proactive, hands-on approach.
• Ability to exercise sound judgement, challenge constructively and take accountability for outcomes.

It would be great if you had:

• Experience marketing across multiple sectors, brands or business areas.
• Experience in awards, sponsorships, events or industry engagement.
• Experience supporting PR, social media, email marketing or marketing automation programmes.
• Experience using CRM, analytics and campaign reporting tools.
• Experience using AI tools to support research, planning, content creation and execution.

A diverse, inclusive and equitable workforce.

As a group, we're committed to broadening the equity, diversity, and inclusion of our workforce and creating a sense of belonging for all. In this way we will better represent those who learn with us and our partners to greater understand and fulfil their needs.

By listening to our emerging diverse workforce, we will agree future goals and priorities as a community. This in turn will help secure a sustainable future for the Group, benefiting not just us but also our partners and those who learn with us

Your experience is invaluable to us, and we are committed to fostering an inclusive and equitable recruitment environment for all candidates. We welcome any feedback on how we can enhance our approach to an inclusive process, please feel free to share your ideas with us here:  Your feedback

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